In the News
Check out reviews, interviews, and other news about Tuning into Mom: Understanding America’s Most Powerful Consumer.
- American Marketing Association Honors Higher Education Marketer of the Year Recipient
- American Marketing Association Podcast
- American Marketing Association Podcast: Marketing Momentum in Higher Education
- Crain's Chicago Business 3/24/12 - "Bump Club Keeps Moms Together"
- Engage:Moms Blog: Moms Oldest Rules the Show - 5/16/12
- Engage:Moms Blog: Why Age Does Matter
- Geena Davis Institute Gender in Media SmartBrief
- Huffington Post: Advertising Week Blog
- Huffington Post: April 26, 2012
- IDC: Brand Affinity Marketing Blog
- Illinois State Magazine: Reggie Reads - November 2011
- IndyStar: Purdue's marketing chief is an expert on women's buying habits
- Inside Indiana Business: Tuning Into Mom Interview
- InsuranceNewsNet.com: Co-Authors of Book About Moms' Powerful Consumer Influence to Speak on Campus
- Journal & Courier: Moms: America's most powerful consumers
- Marketing Daily: Insights, Humor Are Key in Talking to Moms
- Marketing News: October 30, 2011
- Marketing to Women Newsletter
- NACDS (National Association of Chain Drug Store) Newsletter 2/13/13: The Significance of Moms in the Marketplace
- Nielsen/Baby Center Webinar: The American Media Mom: Always-On, In Control, and Changing the Rules for Marketers (6/7/12)
- Frankly Penn: Secret Lives of Penn Alumni Blog
- PeerSphere, the CMO Council Journal, 2(1), p. 8-9: Targeting Moms? Make Time to Tune In
- Purdue Alumnus Magazine: Nov/Dec 2011, pg 71
- The Purdue Exponent: Authors discuss mothers' consumer influences
- Purdue University News: Purdue marketing leader co-authors book on importance of moms in promoting goods, services
- Purse Strings Radio Interview
- SimpsonScarborough: Q & A with Teri Lucie Thompson
- Trib Nation: Many Events, common theme: Women's issues - 5/17/12
- Wall Street Journal: Colleges Hire Marketing Officers
- WBAA Radio Interview with Teri Lucie Thompson
- WomenWorking.com
- Youth Markets Alert: November 2011 Newsletter