About the Authors
Michal Clements is an Independent Consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School. Michal’s work developing growth strategy, positioning, innovation and brand equity guidelines spans both business-to-business and business-to consumer brands. Michal is also the proud parent of two young adults.
Teri Lucie Thompson
Teri Lucie Thompson is Chief Marketing Officer and Vice President for Marketing and Media at Purdue University. She previously served as vice president of marketing for Safeco, and held a number of marketing leadership roles at State Farm Insurance, where she spearheaded the company's efforts in marketing to women. An early adopter of non-traditional marketing, Thompson has been a pioneer in segmented marketing, receiving national recognition as an innovative marketer, earning a 2010 Stevie award as Marketing Executive of the Year and finalist for the 2011 International Brand Master and 2011 CMO of the Year awards.
Both women are founding board members of the Marketing to Moms Coalition and co-creators of the annual State of the American Mom survey.