About the Authors
Michal Clements is an Independent Consultant. Michal develops winning growth strategies and detailed go to market plans for some of the world’s outstanding organizations including McDonald’s, Gatorade, Abbott, Barilla, Tylenol, Clorox, Key Bank, Eagle Ottawa, Quaker and the Baker Demonstration School. Michal’s work developing growth strategy, positioning, innovation and brand equity guidelines spans both business-to-business and business-to consumer brands. Michal is also the proud parent of two young adults.
Teri Lucie Thompson
Teri Lucie Thompson is Senior Vice President for University Relations and Chief Marketing Officer at the University of Arizona. She previously served as vice president of marketing and media for Purdue University; as vice president of marketing for Safeco Insurance, and held a number of marketing leadership roles at State Farm Insurance, where she spearheaded the company's efforts in marketing to women. An early adopter of non-traditional marketing, Thompson has been a pioneer in segmented marketing, receiving national recognition as an innovative marketer, including the 2012 American Marketing Association Higher Education Marketer of the Year, a 2010 Stevie award as Marketing Executive of the Year and a 2011 AAF Lifetime Achievement Award.